Let’s take a look at how the Miami Heat and Indiana Pacers dealt reacted to winning and losing pivotal game 7 of the eastern conference finals. First up the Miami Heat the eastern conference champs.
Miami Heat Reacts to Win
Everyone LIKES a winner and this is evident with the Miami Heat. The Heat photoshopped an emotional post game reaction from players to fit their #WhiteHot campaign. The Heat also monetized their photo having a clever sponsorship from Party City and plugging their arena’s facebook page in the process. Home run!
Your Miami HEAT being presented the 2013 Eastern Conference trophy! vine.co/v/b3wtMDB6n1u
— Miami HEAT (@MiamiHEAT) June 4, 2013
Heat utilize Vine to capture the trophy presentation.
Head over to TheMiamiHEATStore.com and get your @miamiheat Eastern Conference Championship gear! instagram.com/p/aH1xlzEMgl/
— Miami HEAT (@MiamiHEAT) June 4, 2013
It all boils back to sales. Heat letting their fans know where they can their Heat swag.
Pacers React to the Loss
Obviously not as popular of a post as the Miami Heat but that is expected from the losing side however the Pacers executed their update in timely fashion to thank their loyal fan base.
Pacers didn’t make a statement, post a link, or post a picture. Instead they chose to respond to fan reactions which were almost as good as Game of Throne fans reactions to the “Red Wedding” episode last night. While I think it is powerful to show your followers you’re reading their tweets, sometimes being selective is important. One of the tweeters only had 7 followers but his tweet is now visible for 196,944 @Pacers followers. That doesn’t ooze blue collar gold swagger.